When I first started blogging over a decade ago, I experimented with many different types of blogs to make money.
Some proved a runaway success and brought in a significant portion of the revenue, allowing me to build a $1.5 million portfolio of blogs and content sites. Others proved not to be the most financially rewarding projects I’d ever undertaken.
All of this got me curious about which types of blogs really make the most money and which niches I should focus on if I was genuinely going to take my blogging business to a new level.
Below, I’ll share with you the ten blog categories that I found to be the most lucrative, along with real income reports from some of the top bloggers in those categories.
10 Types of Blogs That Make the Most Money in 2023
Here we have mentioned 10 blogs that can help you make the most money in 2023. Check it out!
1. Food Blogs
According to RankIQ’s study of the most profitable blog niches, food blogs consistently have the highest income of any blog niche, generating an average of $9,169 per month.
That said, it’s entirely possible to make much more.
Popular food blogger Casey Rooney reports that she made a total of $23, 225.75 in the second quarter of 2022 alone.
Casey notes that most of her income comes from displaying ads from the Mediavine network, with affiliate income and sponsored posts also contributing to her revenue.
2. Personal Finance Blogs
It shouldn’t be surprising to find that personal finance blogs make more money than many other blog types. After all, what Internet user doesn’t want to make their money go further?
In fact, with an average monthly income of $9,100 (according to RankIQ’s report), they only narrowly miss out on topping food blogs as the highest-earning blog type.
Again, this is the average amount, though some top bloggers in this niche can make thousands upon thousands of dollars every month.
Michelle Schroeder-Gardener runs one of the most successful personal finance blogs on the web.
She frequently reports earning as much as $100,000+ in a single month through affiliates, sponsorships, and advertising.
Michaelle also put together her course, which generated $20,000 per month at one point.
If that fired your imagination, you could check out my guide to the top 10 online course creation platforms to get you started.
3. Lifestyle Blogs
Compared to food and finance, lifestyle blogs don’t make the most money, but an average of $5,000 per month is still nothing to be scoffed at.
Lifestyle blogs tend to incorporate a wide variety of other niches, from food to fashion, home care, well-being, travel, and more, but the one thing they all have in common is that they tend to take a more personal approach than many other types of blogs.
This helps lifestyle bloggers form a connection with their audience and inspire the kind of trust among readers that can make them more willing to engage with the products, services, and brands promoted on a blog.
A great example of this is lifestyle blogger Lily Fang, who does a wonderful job injecting her personality and experiences into her blog, Imperfect Idealist.
By writing about a combination of topics such as travel, fashion, running, and sustainable living, Lily’s last yearly income report noted that she earned $16,651 for the year or an average of $1,387 per month.
4. Family and Parenting Blogs
Much like lifestyle blogs, it’s hard not to run a mommy/parenting/family blog without making it personal.
After all, nothing matters more to us than our kids and loved ones, so when people dive into these topics, the last thing they want to read is some soulless content written by an anonymous figure they can’t relate to.
They want real stories from real people, real. They want real, practical tips and advice based on real experiences from people who are just like them.
That’s why the family and parenting niche works so well, netting the average blogger in this industry an income of $5,150 per month, according to the aforementioned RankIQ study.
Of course, the most successful bloggers in any niche will usually earn way above the average amount, and this one is no exception.
The Realistic Mama blogger Alida Quittschreiber notes that she makes more than $24,000 per month.
For me, the really interesting part about this is that Alida’s blog generates just as much monthly income via selling her own branded products as she does via affiliate marketing.
5. Digital Marketing Blogs
Whether it’s making money with a website, launching an eCommerce store, or running a traditional brick-and-mortar business, digital marketing plays an integral role in the success of any modern business.
So it’s no wonder that experts in this field can make such serious moolah by sharing their favorite tools, tips, and tricks of the trade with others.
One of the most famous names in this industry is marketer Neil Patel, who at one point claimed to have made $300,000 per month.
While I can’t promise you that starting your digital marketing blog will net you that kind of income, the fact that many digital marketing tools offer very generous commissions does make it a great option for making money if you have the know-how and experience to provide your readers with valuable content.
6. Arts and Crafts Blogs
I’ll admit that this one surprised me a little. Still, arts and crafts bloggers who share tips, tricks, and tutorials on activities such as knitting, scrapbooking, crocheting, and painting can generate enough money to call it a full-time livelihood.
SVG design specialist Jav Sid reports making an average of $5,000 per month from her blog, Cut ‘n’ Make Crafts, though selling her own products and courses often doubles that amount in the first month of their launch.
7. Home and Garden Blogs
People love their homes. So, naturally, lots of popular home and garden bloggers can attract millions of visitors looking for ideas, inspiration, and advice on making their properties as perfect as possible.
With a successful blog monetization strategy in place, those millions of visitors can generate significant income for bloggers, especially when using the Amazon Affiliate program to recommend products.
Spencer Haws of Niche Pursuits notes that his blog, Own The Yard makes the majority of its income via Amazon, with the remainder coming from displaying ads via the Ezoic network.
8. Health and Fitness Blogs
The online health and fitness industry has grown over 77% since 2019 and is said to be worth more than $10 billion worldwide, making it a lucrative option for those who love to share their passion for healthy living with others.
One such blogger making this niche work for them is personal trainer Chantal Steele, whose $700+ per month revenue from her blog Iron Wild Fitness is a great example of an achievable income target for this type of blog.
Given that Chantal’s blog has grown exponentially since her last income report, I wouldn’t be surprised to learn that she now makes much more than that amount.
9. Technology Blogs
Technology plays such an essential part in our lives that technology blogs covering different sub-niches, such as gadget reviews, smart devices, tech news, and tutorials, can generate sizable traffic numbers.
That traffic is often monetized through sponsored posts, advertising, and affiliate marketing in the case of product reviews.
Many independent tech bloggers can make anywhere between a few hundred and a few thousand dollars per month, while industry leaders like Engadget rake in over $165 per year.
10. Travel Blogs
Last but not least, no self-respecting list of the most profitable blog types would be complete without mentioning travel.
Top travel blogs make an average of $5,000 per month by sharing personal stories, travel tips, and product recommendations.
A great example of a travel blog doing better than the industry average is Living the Dream, a run whose typical 32,000+ page views per month bring in over $8,000 in income.
Frequently Asked Questions About the Most Profitable Blog Types
While food, finance, and travel are the types of blogs that make the most money, the key to your success will always be blogging about something you’re passionate about.
Which ad network pays bloggers the most?
Mediavine, Adthrive, and Ezoic pay the most, though Google AdSense is a great ad network to start with for new bloggers.
Is a blog still profitable in 2023?
Absolutely. As the ten examples above will attest, successful bloggers can generate thousands of dollars per month in revenue as long as they work hard to create quality content and drive traffic.
A Final Word on the 10 Types of Blogs to Make Money From 2023
The truth is that just about any type of blog can be financially successful if you’re willing to put the work in to discover what your audience wants and present it to them in a way that provides real, tangible value.
While food, finance, and travel may be the most profitable blog types, I’ve seen bloggers talk about everything from how to play chess to how to fix a kitchen sink and generate sizable revenue.
The key to this success isn’t so much in the niche itself as in your blogging approach.
It’s about identifying your audience and doing effective keyword research to discover what that audience is looking for online. Then, it’s about coming up with compelling blog post ideas to meet the needs of that audience.
Perhaps most importantly, it’s doing all you can to promote your blog and drive traffic so that people find your content and engage with whatever monetization method you use.
If this post has helped you determine what type of blog you’re going to start, but you need help figuring out where to go from here, I recommend that your next step is to check out this comprehensive guide on how to start a blog.