From Serial Failure to Serial Success
This is the story of a regular guy who managed to find success in the online world after numerous failures and a personal crisis…
I know what you’re thinking.
“Great, another zero to hero post with an emotional personal story… come on, what’s the catch?”
Yes, I get bored of them as well. Their only purpose is to make you feel good inside in order to buy something.
But allow me to say this: the purpose of this “about me” page is to find out if WE (you and me) are a good fit to work together. I need to understand if your goals and my goals align. And the only way to do that is to talk and learn about each other.
So, consider it a casual conversation between two potential business partners on a coffee date ☕
How would such a meeting start?
Hmm… probably by sharing a little bit about our lives, right? I’ll go first.
My name is Forrest Webber. I’m the owner of a $1.5 million blog portfolio. Here’s what I’ve done in the last five years:
- Ranked multiple sites on the first page of Google, 11 in Mediavine already
- Pumped out millions of words
- Designed picture perfect websites
- Created high converting email campaigns
- Launched a digital agency & acquired another
- Amassed thousands of followers on all social media platforms
Oh, did I forget to mention that when I say “I”… I mean my team?
Yes, if we’re being pedantic, I didn’t do any of the above ☝️
(In fact, most of my time is spent looking for new assets and projects to purchase and expand my network)
I could step away from my laptop for the next 30 days, and I’ll still bank $30k+ without moving a finger. The systems I have in place, plus my talented team, keep the ole blog assembly line oiled up and running 24/7.
Of course, this didn’t happen overnight. It took a long time until things started working in my favor. I lost more money (relationships, friends, myself) trying to make it than most people in the business.
The moment everything clicked…
If I’m being honest, 7 years ago making a full-time income online sounded like a dream…
It was also a crazy ambitious dream, from where I was standing. Being in the real estate business meant that going from brick and mortar to design and writing was a huge leap. Or so I thought…
After playing around with the idea for some time (ahem… some of these “gurus” make everything seem so easy), I decided to go for it!
In 2014, I started my first blog. In 2014, my first blog failed.
There are many reasons why, in the span of 9 months, I had accomplished… NADA!
Simply put, there are way too many moving parts for one person to handle. It’s one thing to have a hobby… ‘nother thing to have a business!
And I wanted a business. It wasn’t until I realized a blog is a piece of digital land that I made progress.
You own it, you can build on it, you can change how it looks, you can bring people over to visit the property. You can own more than one!
But the realization that lit all kinds of bulbs in my head was…
Well, let me paint you a picture.
Let’s say you got a pipe leakage on your property. Sure, you could fetch the dusty, rusty toolbox and muck around with the plumbing yourself. If you’re lucky, you’ll find some tape and “fix” the problem.
The bad news is that unless a professional comes in to inspect the pipes, you’ll never realize that every single one is about to collapse.
The good news is that there are ALWAYS smart, talented people to hire and fix your problems in no time.
This is the mindset shift that transformed a side hustle into a real venture.
- Instead of trying to do everything myself, I found people who were pros and hired them.
- Instead of randomly picking a topic and writing content, I had an SEO expert create a plan for me.
- Instead of using a cheap WordPress template, I had a design genius come up with 10 different ideas
- Instead of putting all of my time and money into one venture, in 2017 I founded Wander Media and bought multiple websites.
Simple and elegant.
And listen, the reason I have the gall to launch this blog is that I know you, the reader, won’t find this information elsewhere.
There are many many MANY blogs on… how to start a blog.
And don’t get me wrong, they have their purpose. You got to start somewhere…
But I want to help you start somewhere AND finish in a place of financial independence and sovereignty — not become another self-employed employer.
See, most people run their blog like a side hustle. Eventually, they end up with another job… not a business!
I want to teach you how to run your blogs like a business.
(Trust me, the difference is HUGE 💲)
So, here we are. Nice to meet you, dear reader. I hope we can learn from each other in the coming years.
What’s the next step: