11 Best Graphic Design Software For Bloggers & Creators

Your comprehensive guide to the best graphic design software for creating blog images, social media posts, and more, including the top Canva alternatives. I tested many of them and this is the ultimate list of my top 11 picks worth considering.

Best Overall



Both Canva’s free and premium plans offer an extensive array of pre-made templates and easy-to-use editing features, making it the undisputed king of online graphic design tools.

Best For Beginners



If you’re new to content creation, you’ll love Snappa’s beginner-friendly editor that takes all the hard work out of creating professional quality graphics in a matter of moments.

Best for Infographics



Create engaging, share-worthy infographics for your blogs, videos, and presentations with no fuss, no complications, and no technical know-how required.

Best Professional Software

Adobe Photoshop

Adobe Photoshop

For over 25 years, Adobe Photoshop has been the trusted software for graphic design professionals everywhere, and it shows no sign of slowing down.

Best for Photo Editing



The perfect combination of simplicity and style, PicMonkey transforms even the most run-of-the-mill photo into the kind of captivating content that stops scrollers in their tracks and draws attention to your brand.
Graphic design software

If you’re serious about the success of your blog, podcast, or YouTube channel, learning how to use any one of the best graphic design software options for bloggers and creators may well be one of the smartest moves you can make.

After all, no matter what niche you choose to work in, and no matter what platform you decide to present your thoughts and ideas, the kind of visual media you use can truly make all the difference.

Adding graphics, photos, and illustrations not only helps to capture your audience’s attention but, if done properly, can also provide a welcome boost to your SEO strategy. That’s before I even mention that bloggers will have a much better chance at keeping readers invested in your content if you break up all that text with a well-placed, relevant image.

The only question, of course, is which graphic design software should you use?

To answer that question, I’ve put together the following comprehensive guide, weighing up the pros and cons of the 11 design tools that stand out as the very best of the best. Also, to help you decide which tool is right for you by outlining everything you need to know.

What to Look for When Choosing the Best Graphic Design Software

It’s time I let you in on a little secret: There’s really no such thing as the single best graphic design software.

Since everybody has different needs when it comes to creating visual media, it’s more a case of there being the best software to meet those individual needs, even if that means that the software that’s best for me isn’t necessarily the best for you.

Below, I’ve outlined the key criteria I used when making my selections. I’ve also explained how each factor may influence your decision when choosing the right software.

Ease of Use

The thing I like best about all of the 11 options included in this guide is that you don’t need a degree in graphic design to use them. This is particularly important if you’re new to the world of content creation.

Even though you may have absolute confidence in your ability to write a blog, edit a video, or record a podcast, the thought of trying to make high-quality graphics with no experience or technical skill can be a little intimidating.

If that sounds familiar, you’ll want to look for platforms such as Canva and Snappa. They offer the highest levels of beginner-friendly usability, whereas more experienced users may find that they’re perfectly comfortable with tools like Adobe Photoshop and InDesign.

Templates and Graphic Options

On a similar note, beginners may find that the easiest approach to creating high-quality graphics is to use a tool that offers pre-made templates, which you can then simply customize using an editor in much the same way that you’d customize your website using a top drag-and-drop web editor.

Here, quality and quantity both matter in equal measure.

The more templates you have, the better chance you’ll have of finding the one graphic that suits your branding and niche. The higher the quality of those templates, the better it is for creating a professional image for your online platform.


Whether you’re choosing a new graphic design tool, the best AI writing tools, or even a top blogging platform to help you launch your online brand, the general rule is that the more features the service offers, the better.

That way, you enjoy all the freedom and flexibility to create whatever you like.

Not that this is always necessary.

If you know that you’re only going to use graphic design to touch up photographs or create infographics, then it may prove smarter to look for a tool that does that particular task exceedingly well, even if that means it’s not as good at creating other types of graphics that you’re probably never going to need anyway.

Export Options

Most of the best graphic design software tools will have multiple options for exporting your finished designs, but it’s still worth double-checking that they offer the kind of content you need.

For photographs, jpegs work better as the file size tends to be smaller than other graphic formats while still making your images look great online.

PNG files produce the best quality for text-based graphics, though use these sparingly as the larger file size can really slow your site down if you use too many of them.

Be mindful also of any free graphics software which brands your finished designs with their own watermark, as this can tarnish an otherwise amazing design and diminish the quality of your product.


Lastly, think carefully about how much you’re prepared to spend on graphic design software.

If it’s not much (or perhaps even nothing at all), then you should look for platforms that offer a free plan. Do that, however, and you may miss out on certain features that you’d only get with a premium plan.

Since every blogger and creator is different, I’ve included options at different prices so that you can find the one that best suits your budget.

Top 11 Best Graphic Design Software for Bloggers and Creators

The features, functionality, and usability of every graphic design software are unique; you might find one better than the other in some features and functions. Nevertheless, each of these graphic design software will offer you something to suit your needs. Scroll down to check out which one is best for your use.

1. Canva

Since it first burst onto the scene in 2012, Canva has carved out a reputation as the go-to graphic design software for thousands of amateur and professional creators.

The reasons for this are three-fold.

First, it comes with a generous free plan which provides access to hundreds of pre-made graphics templates for just about every need.

Whether you need a new banner for your blog, a featured image for that excellent blog post you created, or an eye-catching thumbnail for your next YouTube video, Canva can do all that and then some.

Second, all those templates are a breeze to customize thanks to a highly-intuitive image editor that’s so straightforward you’ll have no problem creating fantastic graphics even if you’ve never done so before.

Third, there’s the fact that Canva offers a very generous free plan that is perfect for creating high-quality visuals on a low budget.

Combine all that with a simplistic filing system to help you organize your graphics, and it’s no wonder Canva is the number one graphic creation tool on the web right now.

Key Features:

  • Templates for a wide range of online and offline graphics
  • Intuitive graphic editor
  • Logo maker
  • Video intro maker
  • Whiteboard
  • Content planner (premium only)
  • Stock photos
  • Upload images
  • Smart mockups
  • Third-party integrations
  • Collaborative working.


Using the drag-and-drop editor to customize one of 250,000+ templates in over 100 design categories, plus access to over 1 million photos and graphics, make Canva’s free plan one of the best around.

Yet if you find that you want access to more assets, it’s worth upgrading to one of the following two plans:

Canva Pro 100+ million stock photos, graphics,
and videos
610,000+ templates
100 brand kits
Organize your projects into folders
Background remover tool
Automatically schedule your social media
graphics to 8 top social media platforms.
$12.99 p/m
Canva for TeamsEverything in the Canva Pro plan, plus the
following collaborative working features:
Activity logging
Assign tasks
Create branded templates
User permissions.
$14.99 p/m

Pros and Cons of Canva



How to Get Started With Canva?

1)Visit Canva.com and select ‘Sign up for free’

Visit Canva.com

2) Sign up with your email address, Google account, or Facebook profile

Sign up with your email

3) Complete the onboarding process to customize Canva to your needs

Complete the onboarding

4) Invite any collaborators you’ll be working with or select ‘may be later’ if you’re working solo.

Invite any collaborators

5) Search for templates for the type of graphic you want to create

Search for templates

6) Choose your preferred template

 Choose your preferred template

7) Use the Canva editor to customize your template.

 Use the Canva editor
Try Canva

2. Snappa

Best For Beginners
Snappa - Quick & Easy Graphic Design Software

Snappa loves to brag about how fast their service is, and after putting this one through its paces, I have to agree with them. Proving that great graphics don't require a great amount of expertise, this is the ideal choice if you need to put together an amazing-looking image in a hurry.

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Quite possibly the best Canva alternative out there right now, Snappa provides unlimited access to over 6,000 design templates, 5+ million high definition photos and graphics, plus a wealth of tools to customize them all.

Although the drag-and-drop interface doesn’t look quite as fancy as Canva’s, its back-to-basics simplicity is all part of its appeal. All you need to do is open up a template and click on any element within that template to change everything from style, color, and font choices, to the size, position, and much more.

If the thought of designing your own graphics is enough to give you a panic attack, you’ll love discovering just how easy it can be with Snappa.

Key Features:

  • 6,000 templates
  • Drag-and-drop graphic design tool
  • Pre-set image dimensions for social media posts
  • Stock photos
  • Graphic effects
  • 200+ fonts
  • Background remover (premium only)
  • Image resizer.


Each of Snappa’s three plans offers access to all 6.000 templates and 5+ million photos, though the free version does sadly limit you to only one user and three downloads per month.

If you’re planning to create a lot more graphics than that, you’ll need one of the two premium plans:

ProIncludes all the features in the free plan,
plus: Unlimited downloads
Buffer integration for scheduling your
completed graphics to go out on social media
Custom font uploads
Background remover.
$10 p/m
TeamIncludes all the features in the pro plan
plus the ability to add up to five users.
$20 p/m

Pros and Cons of Snappa



How to Get Started With Snappa?

  • Head to Snappa.com and click ‘Get Started free’
  • Enter your name, email, and password to create an account
  • Watch the tutorial video to learn how to use Snappa
  • Choose your template option and start editing.
Try Snappa

3. Visme

Best for Infographics
Visme | Create Presentations, Infographics, Design & Video

Whether you're just getting started on building a reputation as an authoritative voice in your niche, or you're already an established content creator, using Visme to create an attractive, informative infographic can prove highly effective in helping you reach a bigger audience and grow your brand.

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You may have heard that creating an infographic can be a great way to drive more organic traffic to your website.

Infographics not only get plenty of shares on social media, but they can also be a powerful tool for posting on other sites to generate backlinks.

What you may not have heard before is that Visme is one of the best tools on the market for creating those highly-shareable, authority-building graphics.

Though the platform does all the usual things you’d want from graphic design software (such as creating social media posts, featured images for blog posts, etc.), it’s the platform’s data visualization tools that really stand out from the crowd.

Load one of the many beautifully-designed infographic templates, click on each element to customize it to your liking, then use any of the scores of third-party integrations to post that graphic to your favorite platform.

It really is as easy as that.

Key Features:

  • Visual-based infographic editor
  • Social media templates
  • Integrations with top email marketing platforms
  • Sync posts directly to social media, blogging platforms, and other tools
  • Collaborative working tools
  • Create presentations.


Visme comes with a generous free plan which offers:

  • 100 MB graphic storage
  • Limited access to design assets
  • Access to the majority of templates
  • Standard support.

If you decide to upgrade, you’ll choose from one of the following two plans:

Personal250 MB storage
Unlimited access to templates and assets
Download file in jpg, png, and pdf format
Email and chat support.
$12.25 p/m
BusinessEverything in the personal plan plus:
3 GB storage
Download in gif, video, HTML5, and PPTX formats
Brand kit
Third-party integrations.
$24.75 p/m

Pros and Cons of Visme



How to Get Started With Visme?

  • Go to Visme.co and click ‘Sign up free’
  • Sign up with your email, Google, or Facebook account
  • Complete the onboarding process
  • Go through the brand wizard and customize the templates to match your branding
  • Choose your first template and start designing.
Try Visme

4. Adobe Photoshop

Best Professional Software
Adobe Photoshop | Photo and design software

If you're confident in your graphic design abilities, Adobe Photoshop is definitely worth the investment. No other tool provides as many features or as much ability to fine-tune every single little detail of your images as this one. Just be mindful that if you're a newcomer, you'll have a steeper learning curve than on other platforms.

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Even if you’ve never used Adobe Photoshop, you’ve undoubtedly heard of it.

The very name Photoshop has become as synonymous with image editing as Google’s has with search engines, and not without good reason.

Though Adobe’s flagship design software lacks the kind of pre-made templates and beginner-friendly simplicity that other platforms offer, this robust package delivers everything serious content creators need to create professional-grade images.

Whether it’s touching up photos, removing backgrounds, creating banners and social media posts, or anything else, no other tool gives you complete control over your images quite as Photoshop does.

Sure, the learning curve is steeper and the price is higher than average, but if you want to create graphics just like the pros do, this is the one to go for.

Key Features:

  • Create multiple layers and edit them individually to create unique images
  • Remove and replace backgrounds
  • Layout guides and frameworks
  • Support for video editing
  • Automatically adjust images
  • Collaboration tools
  • Quick editing features.


Adobe Photoshop is available in a single, all-inclusive plan which costs $20.99 per month.

This includes:

  • Full access to Adobe Photoshop
  • 100 GB of cloud storage
  • Adobe Express
  • Adobe Portfolio
  • AdobeFonts
  • Access to Behance
  • Creative Cloud libraries.

An unrestricted 30-day free trial is also available so that you can try out all of Photoshop’s features before you buy.

Pros and Cons of Adobe Photoshop



How to Get Started With Adobe Photoshop?

  • Point your browser to the Adobe Photoshop web page and click ‘buy now’
  • Choose Adobe Photoshop from the menu
  • Enter your account and payment details
  • Log into Adobe Photoshop to start creating.
Try Adobe Photoshop

5. PicMonkey

Best for Photo Editing
PicMonkey Photo Editor and Graphic Design Maker

Though PicMonkey's free trial leaves something to be desired, paid users will love the user-friendly photo editing options that give you all the control you need to make the kind of jaw-dropping images that demand attention. My pick of the best Adobe Photoshop alternative out there right now.

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Adobe Photoshop may be the industry leader for photo-editing, but as I mentioned above, it’s a professional-grade software solution that can be overwhelming for beginners.

If you still want to publish top-quality photographs but you need a much simpler way to do so, look no further than PicMonkey.

Whether you’re building your reputation as an Instagram influencer and need to add a little wow factor to your selfies, or you’re looking to create click-worthy YouTube thumbnails, scroll-stopping Facebook posts, or anything else, PicMonkey makes your shots look like they were taken by a world-class photographer.

The best part is that it does all this in a user-friendly way that will hold plenty of appeal for new content creators.

Key Features:

  • Auto adjust images
  • Image cropping
  • Add text, filters, and effects
  • Export to jpg or png
  • Image resizer
  • Background eraser
  • Color changer.


PicMonkey doesn’t have a free plan, but it does offer a 7-day free trial of the following plans:

Basic1 GB storage
Download images as jpg or png
Basic video editing
Access to the font library
Use effects, filters, and templates.
$7.99 p/m
ProEverything in the Basic plan, plus:
Unlimited storage
Smart resize
Background remover
1 x brand kit
Premium stock photo library
$12.99 p/m
BusinessEverything in the Pro plan plus:
Multiple brand kits
Upload your own fonts
Add tags to manage your files better
Add users.
$23.99 p/m

Pros and Cons of PicMonkey



How to Get Started With PicMonkey?

  • Visit PicMonkey and select ‘Start a Free trial’
  • Sign up with your email, Facebook, or Google account
  • Select ‘skip’ to use the free trial, or choose your plan and enter your payment details
  • Select a template or upload an image to start editing.
Try PicMonkey

6. Adobe Illustrator

Best for Artists
Adobe Illustrator | Industry-leading vector graphics software

The problem with using the stock graphics provided by other platforms is that the more people use the same stock as you, the less unique your designs become. Adobe Illustrator solves this problem by providing a wealth of features that let you create stunning visuals that are as unique as you and your brand.

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You have an idea for the perfect visual graphic, but you can’t find it anywhere, and you don’t want the headaches that come with outsourcing your work to someone else.

If that sounds like you, and you’re already skilled in traditional forms of art, Adobe Illustrator may be the one for you.

Used to create everything from logos, icons, advertising displays, and more, Illustrator gives you everything you need to draw and design beautiful works of digital art from scratch.

Much like Photoshop, this isn’t the most beginner-friendly tool on the market, but talented artists will have no problem putting it to work on creating just about any kind of design you can think of.

Key Features:

  • Logo designer
  • Typography font designer
  • Hand lettering designer
  • Icon designer
  • Infographic designer
  • Freehand drawing tools
  • Create and export 3D objects.


Priced the same way as Photoshop, Illustrator comes with a 30-day free trial, after which you’ll pay $20.99 per month for full access to the app plus 100 GB of cloud storage.

Pros and Cons of Adobe Illustrator



How to Get Started With Adobe Illustrator?

  • Visit the Adobe Illustrator page and select ‘Buy Now.’
  • Choose your billing cycle and enter your payment details
  • Create your account and log in to start creating.
Try Adobe Illustrator

7. Adobe InDesign

Best for Page Layouts
Adobe InDesign | Layout design and desktop publishing software

Creating ebooks, presentations, and other digital media can be a great way to grow your brand and increase traffic. Adobe InDesign not only makes this easy, but it does so with such high quality that nobody will ever be able to tell you didn't hire a professional designer to do the work for you.

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So far, I’ve focused almost exclusively on graphic design software for creating logos, social media posts, and blog graphics, but what if you need software to create visually stunning layouts for your website, eBook, or other digital media?

The simple answer is that you turn to Adobe InDesign.

This powerful yet intuitive tool offers an impressive array of features for creating everything from book covers and magazine layouts to interactive digital documents, complete with video clips, audio, animations, and more.

As with all Adobe products, there’s a steeper-than-average learning curve to get to grips with, but if you’re confident in your abilities and you want to create the kind of visually compelling media that truly sets you apart, InDesign should definitely be top of your shopping list.

Key Features:

  • Page layouts
  • Poster, flier, and postcard design
  • Brochure, magazine, and ebook design
  • menu design
  • Presentation design.


As with all Adobe products, InDesign is available for $20.99 per month, which gives you full access to the software plus 100 GB of cloud storage.

Pros and Cons of Adobe InDesign



How to Get Started With Adobe InDesign?

  • Point your browser to Adobe.com/products/indesign.htm
  • Click ‘buy now’ and choose your billing cycle
  • Enter your payment details to pay for your plan
  • Log into your account to start designing your page layouts.
Try Adobe InDesign

8. CorelDraw

Best for Business Use
CorelDRAW | Graphic Design, Illustration and Technical Software

Running your own business can be time-consuming and expensive enough without having to use one graphics package for your digital marketing and another for your offline materials. That's why I love CorelDraw, a comprehensive package that meets all the design needs of any modern business.

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I may be writing about the best graphic design software for bloggers and creators, but if you’re a business owner using content marketing to grow your business, you may find CorelDraw is the perfect graphic design software for you.

Along with all the standard digital graphics (social media, blog posts, etc.) CorelDraw comes complete with tools for making retail signage, point-of-sale promotions, and even fashion items such as t-shirts and accessories.

Though it’s certainly on the pricier side, the fact that CorelDraw meets all of your business’ promotional needs makes it a worthwhile investment for any growing enterprise.

Key Features:

  • Hand-drawn illustrations
  • Logo maker
  • Signage maker
  • Collaboration tools
  • Photo Editing
  • Font manager
  • Screen capture tools
  • 150 professional templates
  • 1,000 high-resolution stock photos
  • 7,000 graphic assets.


The complete CoralDraw package is available for $22.42 per month and includes a full suite of tools, including:

  • CoralDraw vector illustration and page layout tool
  • Corel Photo-Paint
  • CoralDraw.app graphic design tool
  • Corel font manager
  • Aftershot photo editing.

Pros and Cons of CorelDraw



How to Get Started With Corel Draw?

  • VisitCorelDraw.com and click ‘Buy now’
  • Enter your payment details and create an account
  • Download, install, and launch the software to start using it.
Try CorelDraw


Best Free Software
GIMP - GNU Image Manipulation Program

GIMP may not be as intuitive as Photoshop, but for free software, it's an incredibly powerful tool that serves as a fantastic alternative for creators and bloggers on a budget. Take advantage of the wealth of free GIMP tutorials out there, and you'll unlock the secrets to what may be the only graphic design tool you ever need.

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GIMP is an open-source graphics software which means it’s always 100% free to download and use to your heart’s content.

While the user interface leaves a little to be desired, learning how to use this one ensures you’ll have all the tools you need to do everything from photo manipulation and digital art creation to logo design, social media post creation, and much more.

If you love the idea of high-quality desktop design software but don’t want to pay for Adobe’s flagship software, GIMP’s reputation as the best free Adobe Photoshop alternative will no doubt appeal.

Key Features:

  • Image retouching and restoration tools
  • Create icons, banners, social posts, and more
  • Open-source framework.


As I mentioned above, GIMP’s open-source nature means you can use it for free with no premium upgrades required.

Pros and Cons of GIMP



How to Get Started With GIMP?

  • Visit GIMP.org and click the ‘download’ button
  • Download, install, and launch GIMP to start using it.

10. Sketch

Best for Mobile App Design
Sketch- Design, collaborate, prototype and handoff

If you always thought designing a mobile app required some serious coding and technical knowledge, you may be surprised to discover just how easy the process actually is when you use Sketch. The visual, drag-and-drop interface makes it easy for even absolute beginners to build a great app, all while retaining the kind of advanced functionality you need to ensure your digital products deliver a top-notch customer experience.

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If you’re planning to monetize your content or simply increase the level of interaction you have with your customers, learning how to build your own mobile app is a great way to do it.

With Sketch, you don’t need to know a single lick of code to take your app from its initial concept and prototyping all the way to publishing it on top app stores.

The only downside is that this is a Mac-only application, but if you’re already using an Apple product to create your content anyway, you’ll find there’s little better for creating apps that don’t just offer an abundance of interactive functionality but which also look incredible.

Key Features:

  • Native macOS editor
  • Real-time collaboration
  • Prototyping tools
  • Vector editing
  • Assign tasks and set user permissions
  • Version history.


One of the things I love best about Sketch is that it’s a brilliantly affordable piece of software.

The Standard plan costs just $9 per editor monthly and comes with unrestricted access to all of Sketch’s features.

There’s also an upgraded Business plan that comes with unlimited cloud storage and priority support. However, you’ll need to contact Sketch to get a custom quote for this package.

Pros and Cons of Sketch



How to Get Started With Sketch?

  • Visit Sketch.com and click ‘Get Started for Free
  • Create an account
  • Verify your email address
  • Download the Sketch macOS app, install it, and launch it to start creating.
Try Sketch

11. Figma

Best for Collaborations
Figma: the collaborative interface design tool.

The ideal graphic design platform for content marketing teams, Figma doesn't just do collaboration really well; it also offers a wealth of powerful design features that combine novice-level simplicity with advanced functionality to ensure all your design needs are properly catered for.

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Many hands make light work, and few understand this better than Figma.

This complete graphics creation package is designed with collaboration in mind, with tools to help your team plan out their content schedule, brainstorm new ideas, and even design tasks for multiple users.

Beyond that, what I like about Figma is that its sleek, modern interface makes it so easy to create beautiful designs even if you have no technical experience, making it a great choice for new startups or any collaborative partnership at the start of their content creation journey.

Key Features:

  • Prototyping
  • Online whiteboarding
  • Vector editing
  • Auto layout for responsive design
  • Sticky notes
  • Real-time collaboration
  • Save and reuse elements.


Figma offers a free plan which includes the following:

  • Create 3 designs and 3 whiteboards
  • Unlimited personal files
  • Unlimited collaborators
  • Plugins, widgets, and templates.

If you need more than this, you can upgrade to one of the following two plans:

Figma ProfessionalIncludes all the features in the free plan plus:
Unlimited designs
Sharing permissions
Team libraries
Audio conversations.
$12 per user per month
Figma OrganizationIncludes all the features in the Professional plan plus:
Organization-wide libraries
Design system analytics
Branching and merging
Centralized file management.
$45 per user, per month

Pros and Cons of Figma



How to Get Started With Figma

  • Visit Figma.com and select ‘Get Started
  • Sign up with your email address or Google account
  • Complete the onboarding process
  • Log in to the Figma dashboard and add users to start collaborating.
Try Figma

Frequently Asked Questions About Graphic Design Software for Bloggers

To further enlighten you with knowledge, if we may have missed out above, read these facts and questions.

Canva’s attractive, highly-customizable templates are the best option when it comes to creating scroll-stopping graphics for Facebook, Instagram, YouTube, and other top social platforms.

Canva has a great free plan, though GIMP is my pick for the best free desktop alternative to the popular Adobe Photoshop.

At a bare minimum, you’ll need a logo or header image, plus a featured image for each of your posts. Depending on how you promote your site, you may also need graphics for promoting your posts on social media and other online platforms.

What is the Best Graphic Design Software for Bloggers and Creators? My Final Verdict

At the start of this guide, I said that while there’s no such thing as the single best graphic design software for bloggers and creators, there is such a thing as the best software to meet your individual needs.

If you read through my top 11 picks, you may already know precisely what that software is.

If you don’t, allow me to make some final recommendations.

For quality design on a budget, check out the free plan offered by Snappr or the open-sourced desktop app, GIMP.

If you’re working as part of a team, both sketch and Figma offer first-class collaboration tools that are definitely worth checking out.

However, if you want the best combination of a generous free plan, thousands of attractive templates, and beginner-friendly ease of use, look no further than my own personal graphic design software of choice, Canva.



Forrest Webber is an ordinary businessman who stumbled upon the lucrative world of blogging by accident. Forrest founded Wander Media LLC in 2017 and has led the company through ups and downs to a recent watermark of $40,000 in monthly revenue. He’s most passionate about imagination and the positive futures it can create.

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