Let’s face it: Coming up with a constant stream of fresh blog post ideas can be seriously hard work.
No sooner have you polished up that last batch of great ideas than you find yourself staring at an empty content calendar and wonder how you are going to generate the next.
So, you go out in search of inspiration, only to find that half of the suggestions presented to you are too niche-specific to really work for your chosen field.
That’s where this guide comes in.
Over the past few years, I’ve worked hard to develop an unending stream of new posts. They have helped me build a successful content website portfolio worth several million dollars.
Below, I’ll share with you how I keep things fresh with a regular flow of new content by talking about the 31 types of blog post ideas which, with a bit of creative thinking, can work in every niche, no matter what it is.
33 Type of Blog Post Ideas That Work in Every Niche
1. Step-by-Step Tutorials
By far, the easiest way to keep coming up with new blog posts is to provide the answers to the most pressing “how to” questions that your audience has.
One way to do this is to simply create step-by-step tutorials talking people through the process of something that they may find challenging.
If you run a blog that’s all about all-things web design-related, for example, then you could write a step-by-step tutorial on how to install WordPress just like I did. If you’re in the video game niche, a walk-through of how to complete a certain level, overcome a particularly belligerent boss or carry out other tasks, such as PCGamesn’s guide to leveling up on World of Warcraft.
If you’re not sure what problems your audience has that you’re able to solve, there are several really easy ways to find out.
First of all, there’s Google. If we were planning new content about darts on a site like BarGames101, for example, we might type a few keywords into Google and look at the suggestions in the “People Also Asked (PAA)” box.
Do this, and you’ve already got a handful of ready-made blog post ideas right off the bat.
These are genuine questions that people want answers to, and if you’re well placed to teach them, a step-by-step tutorial can be a great way to do that.
If you don’t generate enough from PAA, spend some time browsing forums, Facebook groups, and Reddit subs. Pay attention to the kind of things people are struggling with or looking to learn, and think about how you can put together a step-by-step tutorial to teach them.
Don’t forget to include lots of images in your post to document the process and demonstrate each step, and keep your language as clear and jargon-free as possible so that even absolute newcomers to your niche will be able to follow along.
2. Answer Other Questions
As you go about your research, you may find other types of questions that don’t lend themselves well to being answered with a tutorial, but that doesn’t mean that there isn’t a great number of blog post ideas to be generated from those questions.
If you write about pets, for example, you may be able to use your expertise to answer specific questions about an animal’s health or diet, such as this guide on whether dogs can eat cinnamon published on Canine Weekly.
3. Individual Product/Service Reviews
I honestly can’t think of a single niche that doesn’t have at least some products or services related to it that you could write an in-depth review about.
Of course, some niches are easier to find things to review than others. If you’re in the world of fitness, for example, you might review a new piece of sporting equipment or a CrossFit gym that just opened downtown.
If you’re running a food blog, you could write a review of your favorite piece of kitchen equipment or that farmer’s market you go to every week.
Still, even if there’s nothing immediately obvious, a little creative thinking is likely to bring something up.
Are you blogging about World War 2? A review of your favorite movie about that era might work perfectly.
If you’re struggling with this one, simply think about the products or services you use and write about those, or pay attention to which ones are mentioned online by others who are passionate about your niche.
4. Top 10 Best…
Of course, there’s nothing to say; you only have to review a single product or service.
Rounding up five, ten, or even 20 of the best of a particular category can make for a great blog post and provide real value to readers who are struggling to make a purchase decision.
Consider how Yardsurfer focuses on the best tools for garden work like this guide to the top six best weed pullers for a good example of how to write a “best of” guide, or look to other blogs in your niche for inspiration.
I should also point out that if you’re looking for ways to monetize your blog, product round-up posts like this are an ideal opportunity for affiliate marketing, providing you’re able to provide honest, unbiased opinions about the products you’re showcasing.
5. Product/Service Comparisons
Sticking with the idea of reviewing products or services, another type of blog post you could utilize is a head-to-head comparison between two similar things.
Those in the web design or digital marketing niches, for example, might write a post comparing Wix and WordPress, while those in the travel industry might consider doing something like a head-to-head comparison of airline rewards schemes like this one from Prince of Travel.
Are there common myths and misconceptions surrounding your niche? Does it drive you crazy to hear people listing so-called facts about something related to your area of expertise that you know are just pure fallacy?
Here’s a great opportunity to write a myth-busting post and share your knowledge -and the truth- with your audience.
7. Success Stories
Stories always make for compelling blog posts, and what better stories are there than ones of success?
Have you achieved something big in your niche that others could learn from?
If not you, do you know someone else who has celebrated a recent success that you could share with your readers?
8. Failure Stories and Lessons Learned
Not every story is a success, but just because something didn’t go so well doesn’t mean you can’t get plenty of blogging mileage out of it.
Even if your project/new business/attempt at using a new product or service was a total disaster, there’s bound to be lessons that you learned and advice you could give to your readers on how to avoid making the same mistakes that you did.
All of these things can make for pretty compelling reading on your blog.
Here’s a nice and easy one that always works:
Find notable names in your niche or those doing interesting and unique things, and invite them to be interviewed for your blog.
This one really is a win-win.
Your interview subjects get extra publicity and get to talk about what they do in front of a new audience, while you bring in fans or followers of your subject who may decide to stick around for your other content and, of course, you also get a great blog post out of it too.
10. Expert Roundups
You don’t have to stick to interviewing just one subject either. You could also create an expert round-up where you reach out to a number of influential and respected names in your niche and ask them to answer a single question on a particular topic.
You then compile all of their answers into one post while being sure to give credit (and usually a link) to your contributors.
While tech and marketing subjects are always ideal for these kinds of posts (such as this one from Hot in Social Media), pretty much any industry, be it travel, sport, music, history, or anything else for which there are at least a couple of authoritative names, are all prime candidates for expert roundup posts.
11. Curated Content
If you’re not able to get in touch with enough experts to fill an expert round-up post, your next best bet might be to create a curated content post in which you draw facts, stats, and insightful quotes from a range of different sources within your niche.
Hubspot always does well with these, relying on various sources for pieces such as this email marketing statistics curated content post.
12. Historical Events
If a niche exists, then there’s a good chance that it has a fascinating history populated with significant events that are worth revisiting on your blog.
Is there a particular product or service that revolutionized the industry you’re talking about? What about a post recalling its launch event and the key milestones involved in its evolution?
Was there a notable day in history that’s relevant to your chosen subject but that those new to your niche may not be too familiar with? Use your blog to teach others about the event itself and what impact it has had on your industry since.
13. Future Predictions
Prefer not to dwell on the past and would much rather look to the future?
That’s cool too.
Top 10 Trends in [Your Niche] for 20202…
How [Product X] Will Change [Your Niche] forever…
Five New Products We Expect to See in 2022…
These are great examples of how you can use your blog to write about things that haven’t even happened yet.
14. Checklists and Cheat Sheets
This all comes back to what I was saying earlier about providing value to your readers by offering them solutions to the problems they face.
Sometimes, the best way to do this is to provide them with a checklist of things they may need to do to start and complete a project or a “cheat sheet” for learning a new subject.
If you’re using a popular email marketing service to help grow your blog, this can be an opportune time to put it to work in generating more email subscribers by offering a downloadable PDF version of your checklist or cheat sheet in exchange for an email address.
15. Contests and Giveaways
Who doesn’t love a freebie?
Giving away a copy of your new eBook or other digital product or teaming up with a popular brand within your niche to run a contest is always an effective way to get eyeballs on your content, especially if the contest goes viral.
16. Opinion Pieces on Current Events/Trends in Your Niche
Sometimes the classic blog post ideas are still the best.
What’s happening in your niche right now?
Are you noticing new trends emerging?
A new start-up that’s taking the industry by storm?
A major event that’s just taken place?
Did something newsworthy happen that gave your usually quiet niche a dance with the mainstream media?
If so, what’s your take on it?
What kind of conversations are you having about this event/trend with your friends or others interested in your niche? The kind of thoughts and opinions you share in those conversations are prime blog post fodder.
17. How Larger Global Issues Affect Your Niche
I just mentioned that events that bring your niche into the mainstream spotlight are ideal for opinion posts. Not only do they give you a lot to talk about, but it’s also a great idea to take advantage of the timing and attract new readers while your niche is still the talk of the town.
However, this always works the other way around:
Making connections between larger global issues and your specialist subject.
There may be something going on in the news that impacts your niche in some way and is worth talking about.
Need a perfect example of this?
NFTs (non-fungible tokens) have been one of the biggest buzzwords of the past few years. While they may seem like the exclusive domain of blogs based around digital trends, finance, marketing, and business, Glossy found a way to tie it into their own niche by talking about what NFTs mean for the fashion industry.
18. Commentary on Your Niche Featured in Movies and on TV
Sticking with the theme of the world outside of your niche, has there been an occasion recently when your topic of interest featured in a popular movie or TV show?
If so, how accurate was it?
What did you think of the way the thing you’re passionate about was depicted on the screen?
Is there anything that you’d want people to know if they were just discovering your niche for the first time after watching said movie or TV show?
If so, all of these things make for compelling blog post ideas.
To give one example, in 2021, Netflix released a movie called Hypnotic featuring scenes of hypnosis.
Suddenly, scores of hypnotists, therapists, and well-being bloggers were putting up posts like this one from Happiful on how accurately the movie portrayed hypnosis.
Any time a somewhat obscure niche appears in the mainstream media, it’s a golden opportunity for bloggers in that niche to come up with some engaging content.
19. Hacks, Tips, and Tricks
Once again, I’m coming back to the idea that if you learn how to write a blog post that helps people solve a problem, you’re onto a winner.
This time, think about what hacks, shortcuts and little-known ways of doing things you’re away from that can help others to solve those problems quickly and creatively.
20. Secrets and Little-Known Facts
Speaking of little-known things, another way to create great blog post ideas is to think about what you know about your subject that few others do.
Are there certain facts, statistics, or trade secrets that always take people by surprise when you mention them?
If so, here’s another perfect opportunity to surprise and impress people with your knowledge!
Behind-the-scenes posts are often talked about as being something that only really works for businesses who can write about the kind of day-to-day activities that most of their customers don’t see or, better yet, share photo tours of their headquarters or manufacturing process.
While that approach certainly works, it’s not the only area where behind-the-scenes posts are effective.
If you’re a food blogger, for example, and you normally share perfectly polished pictures of your recipes, why not reveal all and share with people all the hard work (and often, all the mess!) that goes into cooking your latest kitchen creations?
If you create videos or podcasts to go with your blog, take the opportunity to share photos, videos, or “backstage” glimpses of what goes into making that content.
22. Frequently Asked Questions
Are there specific questions that come up time and time again amongst your readers?
Are you constantly asked about the same subjects?
If so, now’s the time to compile those questions -and your answers- into an FAQ post.
And if you don’t have a backlog of unanswered questions from your readers?
Once again, Google’s People Also Ask, Reddit, Facebook groups, and other platforms will all help you to reveal the questions that people really want answering.
23. History of Your Blog
It’s been a long time since you first learned how to start a blog and published your first post.
If you’ve been at it consistently and persistently, that means your blog has likely evolved to some degree and may now be a world away from what it was in the early days.
That makes your blogging anniversary a cause for celebration, and, of course, what better way to mark the occasion than by writing a post!
Here’s a chance to look back over your favorite past posts, any key landmark events that you covered, or milestones you achieved.
On the one hand, this is a great way for you to reflect on all the hard work you’ve done so far.
On the other hand, it allows you to introduce newer readers to some of your posts that they may have missed.
24. Share Your Tool Kit
If you actively participate in your niche, there’s a good chance that you’ll have at least some tools or products that you use.
They may be physical tools. If you run a gardening or cooking blog, then you’ll no doubt have a selection of essentials that you use out in the garden or in the kitchen. If you write about running, you may have running shoes, a favorite tracking app that you use, and other items to help you on those long training runs.
They also may be digital tools. For example, those of you working in the world of marketing may have your favorite blogging platform, keyword research tools, social media planners, and other items, while those blogging about personal finance will likely have their favorite apps and other products.
What I’m getting at here is that whatever it is you’re into, you’ve probably built up quite a tool kit that helps you do whatever it is to do, so why not write about it?
Share photos of your favorite pieces of equipment, write about how they help you why you chose them over other similar products. You may talk about anything else you think can benefit and interest your readers.
And if you don’t have a tool kit of your own? Here’s another chance to reach out to influential names in your niche and invite them to talk about theirs.
25. Book Recommendations
How much do you read around your chosen niche? Have you come across books that have proved influential in helping you understand more about your subject or that helped you to tackle a particular problem?
If so, a simple blog post idea is to simply write about those books and recommend them to your readers.
You could do individual book reviews or put together a list article like the 15 Books That Changed My Life post from writer Ethan Maurice.
26. Event Reports
Are you attending an event that’s related to your niche?
Perhaps it’s your industry’s flagship trade conference or a seminar by an expert in their field? Maybe it’s a workshop, or even a concert, performance, book signing, or sporting event.
Whatever it is, share your personal experience of that event with your readers.
What was it like to attend the event?
What, if anything, did you learn from it?
What were the biggest and/or most newsworthy moments?
Did anything out of the ordinary happen?
All of this can make for a compelling story to share with your readers.
27. Video and Podcast Transcriptions
Here’s another quick and easy idea for those of you who also create videos and podcasts related to your niche:
Get a transcription of your content and format it into a blog post for those who prefer to read their content rather than listen or watch it.
28. Creative Uses and Unusual Ideas
Every niche has those individuals who think outside the box and do things a little differently from the norm.
If you’re one of them, use your blog to share the unique, unusual, or creative things that you do that help you to enjoy your niche or make life a little easier for you.
If you’re not, other blogs, YouTube videos, and TikTok posts may prove to be a haven for those out-of-the-box thinkers who you can profile on your blog.
29. Profiles of Businesses or Individuals in Your Niche
Speaking of writing a profile; Just because you can’t get an interview or otherwise connect with the influential figures in your niche doesn’t mean you can’t still write about them.
Why not pick a handful of notable names or businesses that inspire you or whose journey has valuable lessons for both you and your readers and create a profile on them.
After you’ve done, you could even send that post on to the people in question, and that might help you to strike up the conversation that leads to an eventual interview.
30. Bucket List / Must Have/Visit Lists
Books like the popular 1,001 Movies to See Before You Die have inspired a slew of similar content across blogs in all industries.
This is often a popular choice among travel bloggers with posts like 50 Places You Need to See Before You Die from Join My Trip or titles such as:
10 Famous Landmarks You Must Visit on Your Trip to London
5 New York Pizza Places You Have to Try.
Still, such posts aren’t the exclusive reserve of travel bloggers. Pretty much every niche has those things that are so integral to enjoying that niche to its fullest that people really should check them out.
For food bloggers, it might be 20 Desserts Every Foodie Must Try.
For runners, it might be 15 Half-Marathon Races That Should be on Every Runners’ Bucket List.
For video game blogs, it could be 25 Iconic Titles From The 1990s Every Gamer Should Play.
You get the idea.
What’s more, just to prove that this really can work in any niche, I even created my own “must-have” blog post with this piece on the most must-have WordPress plugins.
What are the quintessential things in your niche that you’d like to recommend to others?
Taking on a challenge is always a great way to create unique, personal content that makes for captivating reading and can inspire others to get involved.
Could you do a 10-day burpee challenge for your fitness blog?
A two-week vegan recipe challenge for your food blog?
Join in a blogging challenge where you commit to writing a post per day on a particular theme for a set period of time?
What challenges related to your niche can you come up with?
32. Investigative Reporting
Investigative reporting is where the boundaries between blogging and hard journalism start to get a little blurry.
Is there a news event or a current industry trend that’s puzzling you or that you’d like to get to the bottom of?
Why not get your journalist’s hat on and do a little digging, sharing what you found out with your readers.
If your findings are particularly revealing or stunning, you’ll find that these types of posts have a great shot at going viral?
33. Your Personal Journey
Last but not least, don’t forget that people love stories with a personal touch, so use your own experiences in your niche to your advantage.
How did you first get into investing in stocks? Playing football? Or starting a digital marketing business?
What have you learned on your journey to becoming an authoritative voice in the field of computer programming? World War II? Pet grooming?
Take some time to think about how you got started and what your journey has been like so far. I’m willing to bet there’s a whole host of great blog post ideas there just waiting to be mined.
Frequently Asked Questions About Blog Post Ideas
Q1. What are good topics for blogs?
Tutorials, cheatsheets, and anything that helps your readers solve a problem they are facing is always guaranteed to be a great topic for a blog.
Q2. How do I get ideas for a blog topic?
Utilizing keyword research, browsing forums and social media, and looking at Google’s People Also Asked feature are always good ways to get blog topic ideas when you’re stuck.
Q3. How do I know if my blog post idea is a good one?
Are other people writing about similar topics? Is your keyword research showing you that lots of people are looking for this topic? Have you seen others write similar posts that have caught fire? If so, these are always good tell-tale signs that your post idea is going to be well received.
The Final Word on Types of Blog Post Ideas that Work in Every Niche
If you ever struggle to develop a great blog post idea, the 31 suggestions above should help you get unstuck. It will help you get the creative juices flowing out, but of course, that doesn’t mean that this is a definitive list of every possible type of blog you could ever write.
The absolute best thing you can do to come up with your own ideas is research.
Use keyword research tools to see what topics and terms are trending in your niche and write about those. Scan forums, Reddit, Twitter, and Facebook, to see what the hot topics of conversation are right now, and don’t forget to spend some time on Google determining the kind of problems people are facing that you can help them fix.
Finally, don’t be afraid to be inspired by your competition. Are they knocking it out of the proverbial park each and every week with a particular type of blog post? Are there subjects within your niche that consistently go viral?
If so, that could very well prove to be your greatest source of inspiration for coming up with that constant stream of fresh, captivating blog post ideas.