Never underestimate what a difference investing in one of the best landing page builders can make to your online brand when it comes to boosting sales and sign-ups.
According to one report, almost 68% of B2B (Business to Business) companies utilize landing pages to generate leads and increase conversions. Whereas another notes that it has the highest conversion rate (23%) of any type of sign-up form.
In other words, landing pages work, but let’s be honest:
Figuring out the best way to put one together isn’t always the easiest thing in the world to do.
Sure, you could outsource to a professional, but that often requires a significant investment that may well be out of your budget right now.
The alternative is to get your hands on a DIY landing page builder with easy drag-and-drop features that let you create an effective, professional-quality landing page with practically no technical know-how or experience needed.
The only question then is, which one?
There’s a wealth of excellent page builders out there, which can make it difficult to decide which one to use.
At least until now.
In this guide, I’ll draw on my experience of using drag-and-drop landing page builders to help me create a multi-million dollar content website portfolio and use that experience to give my honest opinions on the ten very best builders on the market right now.
I’ll also be answering your most frequently asked questions, and offering all the advice and guidance, you need to pick the right landing page software for yourself.
What to Look for When Choosing the Best Landing Page Builder
Before I share with you my top 10 picks, I thought it would be important to share with you the criteria I used to single out these page builders from the plethora of options out there and outline how each of the following factors may ultimately influence your decision on which tool to use.
1. High-Quality Templates
The best thing about using drag-and-drop landing page builders is that they offer pre-built templates that you simply need to tweak and customize to suit your branding and your message.
With that in mind, the first thing I considered was the quality of the templates on offer.
Using a similar approach to choosing the best WordPress themes, it isn’t just the aesthetic appeal that needs to be considered, but also the level of customization of offer so that you can be sure you can fine-tune that template to look and function exactly how you’d like.
2. Mobile Optimization
With almost half of all web traffic coming from mobile devices, it’s imperative that no matter what template you use, it looks good and performs flawlessly on mobile devices.
This is why mobile optimization was so high on my list of priorities when ranking my top ten landing page tools and why it should also be top of your priority list too.
3. Integrations
Since the whole point of using a landing page builder is to generate leads, subscribers, and conversions, it’s important that whatever page builder you use works well with the kind of tools that help you do that.
This may mean integrating with some of the best email marketing tools like MailChimp or Aweber to collect those all-important email addresses. It may be that you need to hook up your Customer Relationship Management (CRM) software or sales package.
Whatever the case may be, it’s important to consider whether the builder you want to use integrates with your favorite software. Alternatively, if you don’t have those kinds of tools yet, you may want to look for a platform that offers its own in-house lead-nurturing tools.
4. A/B Testing
A/B testing is a process that allows you to run multiple versions of your landing page to see which one converts best so that you can continue to refine your approach for maximum success.
Many of the best drag-and-drop landing page tools will offer this feature, though the quality of that feature and how accessible it is on each platform’s most affordable plan were high considerations when making my choices.
5. Ease of Use
Last but not least, ease of use is always a critical factor regardless of what kind of software you’re buying into, whether that’s a landing page builder, website security software, or just about anything else.
After all, in this case, what’s the use in having all those awesome, mobile-optimized templates with excellent A/B testing and drag-and-drop features if they’re so difficult to use that they make creating the perfect page frustrating and tiresome?
Top 10 Best Landing Page Builders 2023
To cut a long story short, the easier a tool is to use, the more likely I am to recommend it, and you will enjoy using it. Here is the list of the best landing page builders in 2023.
1. Leadpages
Leadpages earns the top spot on this list by virtue of not only meeting all of the criteria listed above but meeting them better than most.
The platform offers an extensive array of beautifully-designed templates, all of which can be effortlessly customized by doing little more than dragging elements into place and clicking on them in order to edit them.
For newcomers, I especially like that Leadpages offers real-time optimization tips as you create to show you how well a page is likely to perform before you publish it so that you can be sure you’re publishing the best page possible.
Add in over 40 integrations for everything from payment processing tools like Stripe, Google Analytics, marketing automation tools, scheduling software, CRM platforms, and more. And what you’ve got here is a landing page builder which offers all the quality and features of a professionally-built page with absolute beginner-friendly simplicity.
Key Features:
- Customizable, mobile-responsive templates
- Real-time conversion guidance
- Drag-and-drop customization
- Countdown timers
- Video players
- Calendars and appointment booking
- A/B Testing
- 40+ integrations.
Pricing:
Leadpages offers a 14-day free trial so that you can use all of their templates, tools, and resources and see if they’re right for you.
After the trial ends, you’ll need to pay for one of the following two plans:
| PLAN NAME | PLAN DESCRIPTION | PLAN PRICE |
| Standard | 1 x site Unlimited traffic Free 1 x year custom domain Unlimited access to all templates Chat and email support. | $37 p/m |
| Pro | Includes everything in the Standard plan, plus: 3 x sites Phone support Online sales and payments Unlimited A/B split testing. | $74 p/m |
PROS AND CONS OF LEADPAGES
[elementor-template id=”11995″]How to Get Started With Leadpages
1. Head to Leadpages.com and click ‘Start Free Trial’
2. Choose your plan and click ‘Start for Free’
3. Create an account by connecting to Google or entering your name, email, and a password.
4. Enter your payment information to start your free trial.
5. Choose your preferred template and click on it to start editing.
6. Use the drag-and-drop features to start editing your new landing page.
2. InstaPage
While Leadpages is an exceptional tool for helping beginners, new bloggers, and small businesses to create their first landing pages, Instapage has the distinction of being the best landing page builder for experienced marketing professionals.
Quality templates, integrations, and A/B testing are all present and correct, but what really makes Instapage stand out is its range of advanced features, such as detailed heat maps, high-grade analytics, and collaboration tools so that you can bring your whole team on board.
Combine this with near-instant page loading and features to help you target different audiences, and InstaPage proves itself to be a top recommendation for agencies and in-house marketing teams.
Key Features:
- 500+ conversion-optimized templates
- Save able and reusable Insta blocks
- Real-time collaboration tools
- Image asset manager
- Hide mobile blocks for better mobile browsing
- Create element groups
- Custom code editing
- Axis lock
- Parallax scrolling.
Pricing:
| PLAN NAME & PRICE | PLAN DESCRIPTION |
| Like many landing page builders, Instapage offers an unrestricted 14-day free trial, after which you pay $199 per month for the following package: | Unlimited Domains Unlimited conversions In-house CSM (Customer Success Manager) Design reviews A/B testing. |
| Alternatively, agencies with more comprehensive needs can sign up to a custom-priced plan based on your requirements. This includes everything above plus: | Global blocks Global workplace scripts 1:1 ad-to-page personalization Heatmaps Custom fonts. |
As you can tell, Instapage’s pricing is right at the top-end of the scale, which is why I typically only recommend this to the pros.
PROS AND CONS OF INSTAPAGE
[elementor-template id=”12011″]How to Get Started With Instapage
- Head to Instapage.com and click ‘Get Started’
- Sign up with Google or enter your name, email, and password to create an account
- Accept the terms of service and enter your payment information
- Select your chosen template and load it into the drag-and-drop editor to customize it.
3. Unbounce
If you’re looking for an agency-quality landing page builder but found Instapage’s steep price tag just too far out of your budget, Unbounce may be a more affordable alternative.
The service is still very much geared toward the professional marketer, with AI-powered copy generation, advanced Smart Traffic features that automatically direct visitors to the landing pages best suited to them, and more automated tools that take the hard work out of creating professional-grade landing pages that help your business to boost its conversions.
What’s more, as someone who recommends WordPress as one of the best tools for building a website, I also love that Unbounce has its own WordPress plugin that makes it a breeze to publish new landing pages directly to your site.
Key Features:
- eCommerce integrations
- Intuitive drag-and-drop builder
- Use Zapier inside the Unbounce builder
- Integrates with most leading CRM tools
- WordPress integration
- 100+ customizable templates
- Custom scripts
- Dynamic Text Replacement to change your copy to match the search terms visitors used to get to your site.
Pricing:
After a 14-day free trial, you’ll pay the following prices for one of these plans:
| PLAN NAME | PLAN DESCRIPTION | PLAN PRICE |
| Launch | 500 x conversions 20,000 x visitors 1 x domain. | $90 p/m |
| Optimize | 1,000 x conversions 30,000 x visitors 5 x domains Access to Smart Traffic. | $135 p/m |
| Accelerate | 2,500 conversions 50,000 visitors 10 x domains Access to smart traffic. | $225 p/m |
PROS AND CONS OF UNBOUNCE
[elementor-template id=”12018″]How to Get Started With Unbounce
- Visit Unbounce.com and click ‘Start my Free Trial’
- Choose your preferred plan and click ‘start building for free’
- Enter your name, email address, and password, or sign in with Google
- Enter payment information and start the free trial
- Enter details about your business/brand to help Unbounce tailor its service to meet you
- Choose your template and begin editing.
4. Clickfunnels
Popular with online entrepreneurs, ClickFunnels boasts that it has so far helped to generate a total of $14.0 billion USD for its users, thanks to its innovative approach to creating compelling landing pages.
The easy-to-use drag-and-drop page builder gives you the tools and creative freedom to create a professional sales funnel that guides visitors through each step of the sales process to minimize abandoned carts and improve the revenues you generate from your landing pages.
The templates are bold, dynamic, and optimized for conversions, though a highlight for me is the Follow-Up feature available on the platinum plan, which makes it simple to stay connected with customers who converted via your landing via text, email, social media, or even desktop notifications.
Key Features:
- Custom templates
- Drag-and-drop website builder
- 1-click upsells
- Email and Facebook marketing automation
- Intuitive user dashboard
- A/B split testing
- Custom domains
- Down sale pages.
Pricing:
For a company that thrives in the webpreneur market, Clickfunnels are strangely quiet when it comes to the cost of their service.
Frustratingly, their website lacks any kind of pricing information page, though trying out their service does reveal the following two plans:
| PLAN NAME | PLAN DESCRIPTION | PLAN PRICE |
| Click Funnels Basic Plan | 20 x funnels 100 x pages 1 x user. | $97 p/m |
| Clickfunnels Platinum Plan | Unlimited Funnels Unlimited Pages 3 x users. | $297 p/m |
PROS AND CONS OF CLICKFUNNELS
[elementor-template id=”12025″]How to Get Started With ClickFunnels
- Head to ClickFunnels.com and select ‘Start Your 14 Day Free Trial’
- Enter your account and payment information to start the trial
- Complete the onboarding questionnaire to configure Clickfunnels to your liking and begin making pages.
5. Hubspot
While ClickFunnels may be one of the most well-known brands on this guide, Hubspot gives them a good run for their money in the popularity stakes.
Since they arrived on the scene in 2006, the company has proven itself to be trusted experts in the field of inbound marketing, so it’s no wonder that their drag-and-drop landing page builder is one of the best in the industry.
What makes this one stand out is that you don’t just get the page builder itself but rather a comprehensive kit of valuable marketing tools.
Along with attractive templates and beginner-friendly customization features, you also have access to blogs, Search Engine Optimization, and even live chat so that you can connect and convert visitors in real-time.
The best part of all this is that there’s a 100% free plan available, which makes this my pick for the best free landing page builder around right now.
Key Features:
- Custom templates
- Drag-and-drop builder
- Analytics and custom reporting
- Social media management
- Email marketing integration.
Pricing:
As I noted above, the free Hubspot marketing plan is an excellent choice for beginners or small businesses who are ready to up their marketing game despite a limited budget.
This plan includes:
- Email marketing
- Sign-up forms
- Landing page builder
- Live chat function
- Social media advertising management tool
- Contact management tool.
If you need more features, three premium plans are also available:
| PLAN NAME | PLAN DESCRIPTION | PLAN PRICE |
| Starter | Everything in the free plan Marketing automation tools Ad retargeting Landing page reporting Multiple currencies No HubSpot branding. | $45 p/m |
| Professional | Everything in the Starter plan Omni-channel marketing automation Search Engine Optimization Blogging tools Social media management Custom reporting. | $800 p/m |
| Enterprise | Everything in the Professional Plan plus: Everything in Professional Account-based marketing Adaptive testing Predictive lead testing Predictive lead scoring User roles Multi-touch revenue attribution. | $3,200 p/m |
PROS AND CONS OF HUBSPOT
[elementor-template id=”12029″]How to Get Started With Hubspot
- Visit Hubspot.com and click ‘Software’ – ‘Marketing Hub’
- Click ‘Get Started For Free’
- Enter your email and password or connect with Google to sign up
- Complete the onboarding questionnaire
- Choose whether to import your contacts now or do it later
- Head to the Marketing Hub tab and follow the instructions to create your first landing page.
6. MailChimp
MailChimp is best known as one of the web’s leading email marketing solutions, so if you want to use your existing MailChimp account to capture leads from your landing page, their own page-builder tool may well be the best option for you.
Note that existing users are the only ones who’ll benefit.
The platform’s customizable templates are some of the most attractive I’ve come across in all my years of using landing page builders, website builders, and similar tools.
What’s more, they offer some useful customization options such as the ability to offer free downloads, run contests, or highlight products from an eCommerce store on your page.
All that being said, it would be foolish to ignore what a high-quality email capture tool MailChimp really is, making it possible to build high-converting campaigns with zero technical experience.
While I may recommend other tools for eCommerce and sales, if the point of your landing page is to boost your newsletter subscribers or simply generate email leads, then MailChimp’s landing page software is undoubtedly one of the best to do that.
Key Features:
- Landing page design wizard
- Custom domains
- High-quality templates
- Customer Success Management and Customer Relationship Management tools
- Content studio for easy access to media assets
- Drag-and-drop builder.
Pricing:
MailChimp is another top contender for the title of best free landing page builder as its zero-dollar plan comes with all of the following:
- Forms and landing pages
- Mailchimp.com-based domain
- Intuitive website builder
- Marketing CRM.
If that’s not enough for you, you can upgrade to one of the following three plans:
| PLAN NAME | PLAN DESCRIPTION | PLAN PRICE |
| Essentials | Everything in the free plan plus: Additional templates for landing pages and emails Customer journey builder Custom branding A/B Testing 24/7 Email and Chat Support. | $11 p/m |
| Standard | Everything in the Essentials Plan plus: Advanced Customer Journey Builder Send Time optimization tools Behavioral Targeting Dynamic content. | $17 p/m |
| Premium | Everything in the Standard Plan plus: Advanced Segmentation Multivariate Testing Comparative reporting Unlimited users Phone and priority support. | $299 p/m |
PROS AND CONS OF MAILCHIMP
[elementor-template id=”12037″]How to Get Started With MailChimp
7. ConvertKit
ConvertKit is a comprehensive marketing platform aimed at content creators.
If you’re just learning how to start a blog and looking for the most effective way to start drawing in subscribers, or if you’re looking to promote a book, podcast, or just about any type of content you can think of, you’ll find a lot to like here.
The beautifully-designed templates are tailor-made for writers, artists, and creators of all types, with each template offering seamless integration with leading content platforms.
Elsewhere, you can use your newly-created landing pages to direct-sell digital products to your growing audience.
The best part is that ConvertKit offers a landing page wizard which talks you through the whole process so that you can have your brand new page up, running, and ready to help you grow your audience in no time.
Key Features:
- Customizable templates
- 100,000 x stock images
- Mobile responsive designs
- Integrates with leading email marketing and marketing automation tools
- Customizable forms
- Analytics to help you improve your landing pages.
Pricing:
ConvertKit is another top landing page builder that comes with a free plan.
This includes:
- 300 x subscribers
- Unlimited landing pages
- Unlimited forms
- Unlimited email sending
- Audience tagging and segmentation
- Sell digital products and subscriptions
- Community support.
After that, you’ll be able to pay for one of the following two plans:
| PLAN NAME | PLAN DESCRIPTION | PLAN PRICE |
| Creator | Everything in the Free plan plus: Live chat and email support Free migration from another platform Automated email sequences Visual automation builders Third-party integrations 1 x added a user. | $9 p/m |
| Creator Pro | Everything in the Creator Plan plus: Priority support Newsletter referral system Subscriber scoring Advanced reporting. | $25 p/m |
PROS AND CONS OF CONVERTKIT
[elementor-template id=”12043″]How to Get Started With ConvertKit
- Head to ConvertKit.com and Click ‘Sign Up Free’
- Create an account by entering a username and password
- Complete the onboarding questionnaire
- Wait for your account to be approved by the ConvertKit team
- Go to ‘Grow’ – ‘Landing Pages and Forms’ to start building your landing page.
8. Elementor
If you read my guide to the essential must-have WordPress plugins, you’ll know what a big fan I am of Elementor.
This widely-popular drag-and-drop page builder is best known as a full-scale site-builder for WordPress, but its in-built landing page templates, customizable blocks, and an extensive array of third-party integrations make it a great tool for creating WordPress-based landing pages.
One thing I really like about Elementor is that it comes with over 100 widgets that let you add just about any type of content imaginable to your page.
Combine this with newcomer-friendly drag-and-drop features and high-quality A/B split testing tools, and Elementor really does offer everything you could need to make conversion-optimized landing pages for your WordPress site.
Key Features:
- Drag-and-drop live editor
- Workflow optimization tools
- 100+ widgets
- eCommerce integrations
- Lead collections and integrations
- Customizable forms
- Lead and visitor information management tools.
Pricing:
Elementor does come with a free plan, but its features and resources are fairly limited compared to other plans.
If you choose to upgrade, one of the following three plans may be your best option.
| PLAN NAME | PLAN DESCRIPTION | PLAN PRICE |
| Essential Plan | 1 x website Access to all features Email and live chat support Website kits. | $49 p/y |
| Expert Plan | Everything in the Essential Plan plus: 25 x websites Expert website kits Elementor/expert profile. | $199 p/y |
| Studio Plan | Everything in the Expert Plan plus: 100 x websites Phone support. | $499 p/y |
PROS AND CONS OF ELEMENTOR
[elementor-template id=”12048″]How to Get Started With Elementor
- Install and Activate the free Elementor plugin on your website
- Create an account on Elementor.com
- Start a new page on WordPress and choose ‘Edit With Elementor’ to select a template that you can then customize.
9. Wix
Like some of the other platforms I’ve shown you, Wix isn’t known as a dedicated landing page builder, but still does a great job of creating beautiful pages that are fully-optimized for maximum conversions.
The popular website builder contains more landing page specific templates than Elementor and other “generic” website builders, but certainly doesn’t compromise quality for the sake of quantity.
Each template is beautifully designed and comes with a beginner-level drag-and-drop builder which is widely known as one of the easiest-to-use.
Perhaps the best part is that although the free plan is fairly limited, the premium plans are some of the most affordable around, giving you access to high-grade, professional tools at a fraction of the cost.
Key Features:
- Custom domains
- Video embeds
- Search Engine Optimization tools
- Customizable, mobile-responsive templates
- In-house app store for added functionality.
Pricing:
As I mentioned above, the low-cost pricing is one of my favorite things about using Wix to build landing pages.
The top three recommended packages are as follows:
| PLAN NAME | PLAN DESCRIPTION | PLAN PRICE |
| Combo | 2GB x storage 30 minutes x video Free 1 x year domain SSL certificate. | $16 p/m |
| Unlimited | Everything in the Combo package except: 5GB x storage 1 x hour video playback. | $22 p/m |
| Pro | Everything in the Unlimited Plan, except with: 50 GB x storage 2 x hours of video playback. | $27 p/m |
PROS AND CONS OF WIX
[elementor-template id=”12053″]How to Get Started With Wix
10. SquareSpace
Last but not least, we come to SquareSpace, another drag-and-drop website builder like Wix, except with a greater emphasis on eCommerce and revenue generation.
The platform comes with an impressive number of templates tailored to different brands and niche audiences, so you can be sure that you’ll always find something to suit your needs.
What’s more, while the drag-and-drop editor isn’t the easiest one I’ve ever used, it does allow you to add a whole host of different integrations at the click of a button, meaning no matter what kind of landing page you want to build, there’s a very high chance that you’ll be able to use your favorite marketing and lead-generation tools with it.
Key Features:
- Professionally designed templates
- Advanced drag-and-drop builder
- Analytics tools
- eCommerce integrations
- Appointment scheduling and calendars
- SEO tools
- Extensive third-party integrations.
Pricing:
SquareSpace offers a 14-day free trial, after which plans are priced at the following rates:
| PLAN NAME | PLAN DESCRIPTION | PLAN PRICE |
| Personal | 2 x contributors Unlimited bandwidth 30 minutes x video storage. | $14 p/m |
| Business | Unlimited contributors Unlimited bandwidth 30 minutes x video storage eCommerce features. | $23 p/m |
PROS AND CONS OF SQUARESPACE
[elementor-template id=”12058″]How to Get Started With SquareSpace
- Head to Squarespace.com and click ‘Get Started’
- Complete the onboarding questionnaire to help Squarespace match you with the most appropriate templates
- Choose your preferred template
- Create an account by logging in with your email or Google account
- Edit and publish your chosen template
- Enjoy the free trial for 14 days before upgrading.
Frequently Asked Questions About Landing Page Builders
What is the best free landing page builder?
Hiring a professional to design a quality landing page could cost between $500 – $5,000, which is why many new businesses and bloggers opt to use landing page builders instead.
How much does it cost to hire someone to build a landing page?
Hiring a professional to design a quality landing page could cost between $500 – $5,000, which is why many new businesses and bloggers opt to use landing page builders instead.
How many hours does it take to build a landing page?
That depends on how much work you want to put into it, though many of the best landing page builders make it easy to create and launch your first page in around 10-30 minutes.
What is the Drag-and-Drop Landing Page Builder to Use in 2023?
So, there you have it, my run-down of the top ten best drag-and-drop landing page builders to use in 2023.
As you can see, there are a lot of excellent options to choose from, so which one should you ultimately go for?
To be honest, that depends on what you prioritize the most.
If you’re looking to keep your costs as low as possible, then the free plans available on HubSpot, MailChimp, and ConvertKit are all worth checking out.
If you’re looking to invest in a landing page builder for your agency, then the professional-grade tools and features offered by Instapage will hold a lot of appeals.
However, if you simply want to get your heads on the hands-down best landing page builder on the web right now, look no further than LeadPages, a beginner-friendly platform that ticks all the right boxes in terms of ease of use, beautiful templates, features, customization options and more.