Top 8 AI Writing Assistants of 2023 (Ranked)

If you’ve been shopping around trying to find the best AI writing software to use for your blogs, posts, and guides in 2023, you may have encountered an all-too-familiar problem:

There’s a seemingly endless number of options out there, each one touting itself as the be-all-and-end-all of AI writing tools.

Sure, it’s great to have options to pick from, but if everyone’s telling you they’re the best of the best, how do you know who to believe?

With this guide, I aim to solve that problem once and for all.

Over the past few weeks, I’ve been busy trying and testing scores of this year’s best AI tools, putting them through their paces to create content for my own multi-million dollar content website portfolio, and weighing up their pros and cons.

Having done so, I’ve put together the following guide in which I share my honest, unbiased opinion about what I truly believe are the top eight very best AI writing software solutions money can buy in 2023.

What to Look for When Choosing the Best AI Writing Software?

Full or Partial Content Creation

There are a few AI writing tools that can literally create your entire piece of content from the heading all the way down to the final CTA and everything in between.

Then there are those designed to aid and assist you with writing better content by offering suggested improvements.

Neither option is technically better than the other; it all depends on your own unique needs. If you love creating content but simply want to improve it, the latter option will be right up your street.

However, if you need lots of completed content but lack either the time, talent, or passion for creating it, opt for the former.

Content Types

One of the biggest factors determining the type of AI writer you buy will be the kind of content you want to create.

There are those which focus on long-form content such as several-thousand-word posts, books, and even novels.

There are those which are best for short-form content like email and social media posts, and then there are those which offer the best of both worlds.

Again, the one you pick will largely depend on your content needs.

Technology

Many of the best content writing tools utilize GPT-3 technology, an AI language model with over 175 billion (yes, billion) machine learning parameters which has so far read over 10% of the Internet in order to produce the most accurate, human-like content available.

While other forms of AI technology can get the job done, GPT-3 is by far the best in the game.

Content Quality

If you use an AI writer and it produces garbage content with sentences that make little sense, poor spelling and grammar, and general poor quality content, you’ve pretty much just wasted your time and your money.

To ensure you’ve got the best tool for you, look for writing samples and take advantage of any free trials to give each tool a test run. That way, you can check out the quality of the work and pick the one tool that produces the best content for your particular needs.

Ease of Use

Although the intended use may be very different, the reason you’re picking an AI writing tool is no different than the reason you may have picked a course creator tool or keyword research software, or any other kind of tool you can think of:

It’s to make your life easier.

So, if you find that one particular tool is too tricky, complicated, or time-consuming to use, it defeats the whole purpose.

With that in mind, ease of use should always be a top priority when picking automated writing software.

Cost

Finally, let’s not ignore the fact that buying writing software is essentially an investment for your brand, blog, or business, so it’s important to get your money’s worth.

In the following guide, I’ve included tools at all kinds of different price points so that you can find the one that best suits your budget.

Top 8 Best AI Writing Software of 2023

1. Jasper

I tested over 20 AI copywriting tools for this guide, and Jasper consistently proved to be better than just about anything else in terms of quality and ease of use.

The go-to tool of choice for brands like IBM, Airbnb, and even Google themselves, Jasper utilizes Generative Pre-trained Transformer 3 (GPT-3) to produce some of the most natural-sounding content I’ve ever seen from an AI platform, all within a matter of moments.

Other than the fact that it’s an absolute breeze to use, the thing I really like best about this one is that, unlike many other AI writers out there, the copy it produces is search engine optimized to a high-quality, with well-placed, targeted keywords and content layouts that are conducive to helping you generate more organic traffic.

Combine this with the ability to utilize over 50 different copywriting skills, including blog introductions and storyteller mode, and it’s no wonder why Jasper is the trusted AI writing platform for scores of the world’s leading brands.

Key Features:

Pricing

• Jasper offers a generous free trial which allows you to generate up to 10,000 words of copy.
• This is a great way to test out the service for yourself and see if it best suits your needs.
• If it does, you can then upgrade to one of the following pricing plans:

PLAN NAME	PLAN DESCRIPTION	PLAN PRICE
Starter	Generate 35,000 per month Up to 5 users Chat support.	$49 p/m
BossMode	Generate 100,000 words per month Google Docs style editor Compose and command features Priority chat support.	$99 p/m

PROS AND CONS OF JASPER

How to Get Started With Jasper?

1. Head to Jasper.AI and click ‘Get Started’

2. Sign in with your Google account or create a new account.

3. Enter the name of your business and your website address

4. Tell Jasper how you plan to use its services and confirm you’re not a robot.

5. Choose your plan and enter your payment details to start the free trial

6. Log in to your Jasper dashboard to test out its services.

Try Jasper

2. WriteSonic

WriteSonic by name, WriteSonic by nature, this high-powered AI writer promises to give you all the tools you need to create up to 1,500 words of high-value, SEO-optimized content in less than 15 seconds.

Having tested it out for myself, I can confirm that WriteSonic more than makes good on its promise. 

Type in a topic, and not only will the platform help you come up with solid article ideas, but it will also generate an intro, outline, and even the complete article in no time.

Not that articles are the only things you can create with this one.

Sales emails, marketing copy, landing pages, and social media posts can all be generated quickly with zero technical expertise required.

Combined with affordable pricing and advanced editing tools, WriteSonic really is the fastest way to create great content.

Key Features:

Pricing:

• Another big feather in Write Sonic’s cap is its highly affordable pricing. In fact, until I discovered that Ryter does things even cheaper, this one was in the running for my pick of the best budget-friendly AI writer around.
• Offering up to 6,250 words per month: the free trial may not be as generous as Jasper’s, but you don’t need a credit card to test out all of its key features, which is certainly a nice touch.
• If you decide you like the platform enough to want to pay for it, you’ve got two options available to you:

PLAN NAME	PLAN DESCRIPTION	PLAN PRICE
Short-Form	Up to 30,000 words per month 70+ AI templates 25+ languages Sonic Editor.	$10 p/m
Long-Form	Up to 47,500 words per month Everything in the short-form plan Bulk processing Complete article rewriter AI article writer Priority support.	$13 p/m

PROS AND CONS OF WRITESONIC

How to Get Started Writing With Sonic?

Try WriteSonic

3. Copy.Ai

So, you’re keen on the idea of using artificial intelligence to do your writing for you, but you’ve only just started your new blog and haven’t yet learned how to monetize it in order to generate income.

As such, as much as you’d like to get your hands on a powerful AI writer, you just don’t have the budget to pay for one.

Sound familiar?

If so, then Copy.AI may well be the platform for you.

This beginner-friendly tool allows you to create up to 2,000 words of good-quality content each month and gives you access to over 90 premium copywriting tools to create web copy, blog content, sales copy, and more.

Personally, I don’t find Copy.AI to be as swift as other tools since you need to input more details in order to help the tool get the right context for your content. Still, while this may be more time-consuming, it does help the software to give you the best copy possible.

When your copy is ready, a whole wealth of editing tools give you the power and freedom to fine-tune that copy until it’s flawless.

While the paid plan certainly offers more features and flexibility for advanced users, this is a great starting point for new bloggers and small business owners.

Key Features:

Pricing:

If the free plan isn’t quite meeting your needs, you can always upgrade to the Pro Plan, which costs $49 p/m for up to 40,000 words and includes all of the following features:

• 5 users
• 90+ copywriting tools
• Unlimited projects
• Priority email support
• 25+ languages
• Blog Wizard tool
• Early access to the newest features.

PROS AND CONS OF COPY.AI

How to Get Started With Copy AI?

Try Copy.AI

4. ClosersCopy

There are some AI writers that are best suited for writing the best blog articles and similar content marketing products; then there are those that tailor themselves towards helping marketers produce high-converting copy.

ClosersCopy is definitely in the latter camp.

Combining high-level Search Engine Optimization with an artificial intelligence platform that has learned how to create compelling Calls to Action that get results.

The platform isn’t the easiest one in the world to use, and that may cause some problems for beginners, but experienced marketers should have all the technical capabilities needed to make the most of this software to help them drive more traffic and generate leads, and boost sales.

Key Features:

Pricing

• Closers Copy is one of the few platforms which doesn’t offer a free trial, meaning there’s no way to test it and see if it’s right for you without first handing over your credit card details.
• If you choose to do that, you’ll pay for one of the following three plans:

PLAN NAME	PLAN DESCRIPTION	PLAN PRICE
Power	300 AI runs per month 50 SEO audits per month Two users.	$49.99 p/m
Superpower	Unlimited AI writing Unlimited SEO audits Unlimited updates 3 users Plus everything in the power plan.	$79.99 p/m
Superpower Squad	Everything in the Superpower plan, except with five users.	$99.99 p/m

PROS AND CONS OF CLOSERSCOPY

How to Get Started With ClosersCopy?

Try ClosersCopy

5. Frase

Frase is a simple-yet-effective AI content generator that does the best job I’ve seen in terms of making sure your content is fully and effectively optimized to improve your search rankings.

If you read my complete guide to SEO, you may remember that the title, introduction, meta description, and subheadings all make a difference when it comes to SEO. Frase’s AI platform understands that, too, and does a great job at optimizing every aspect of your content in a way that reads naturally as though a human wrote it.

That’s not to say that the content is flawless. As with most AI writing software, you’ll still need a little human intervention to polish your work, but even then, the in-built editing tools help you make light work of the fine-tuning process.

As simple and easy to use as any newcomer could hope for, Frase is great for making SEO-friendly Listicle articles and blog posts that help you boost your online presence and improve your page rankings in a matter of minutes.

Key Features:

Pricing:

• Unfortunately, Frase is another AI writing tool that doesn’t offer a free plan. Sure, you can make limited use of the free listicle generator on the platform’s homepage, but that only gives you about 200 words of a free copy.
• Instead, to make the most out of this easy-to-use SEO writing software, you’ll need to upgrade to one of the following three plans:

PLAN NAME	PLAN DESCRIPTION	PLAN PRICE
Basic	1 x user 30 x articles per month 10,000 x AI characters per month.	$44.99 per month
Team	3 x users Unlimited articles 10,000 x AI characters per month.	$114.99 p/m
Enterprise	Unlimited users Unlimited articles 10,000 x AI characters per month.	Custom pricing

PROS AND CONS OF FARSE

How to Get Started with Frase?

Try Frase

6. Ryter

If you’re on a limited budget but found the free plan offered by Copy.AI just wasn’t cutting it for you, you may want to look at Rytr instead.

This all-in-one content generator and writing assistant comes with some of the lowest pricing of any AI writing software out there, making it ideal for small-scale bloggers or businesses who are cautious about investing too much in content generation.

Still, low cost doesn’t mean low quality, and Ryter certainly delivers in terms of all the things that really matter when it comes to choosing a top AI writing tool.

It’s intuitive and easy to use, is powered by GPT-3 technology, and produces a good standard of copy with nary a plagiarized word in sight.

With over 30 templates, 20 tone-of-voice options, and algorithms based on scientific copywriting formulas, Ryter does exactly what you need it to do at a fraction of the cost of other AI software.

Key Features:

Pricing

• Ryter offers a limited free plan which allows you to create 5000 characters per month and also gives you access to almost all of its features apart from the ability to create your own custom templates.
• If you want to do that, you’ll need to upgrade to one of the following two plans:

PLAN NAME	PLAN DESCRIPTION	PLAN PRICE
Saver Plan	Generate 50,000 characters per month Create your own custom templates All of the features are in the free plan.	$9 p/m
Unlimited Plan	Generate unlimited characters per month Dedicated account manager Priority email and chat support All of the features in the Saver Plan.	$29 p/m

PROS AND CONS OF RYTER

How to Get Started with Ryter?

Try Rytr

7. Article Forge

Article Forge is one of those AI tools that aims to be a jack-of-all-trades when it comes to content creation.

From product descriptions and social media posts, email marketing, and more, the platform can do it all, but where it really excels is in its automatic creation of long-form 1,500+ word articles.

Simply enter a keyword, click a button, and Article Forge does all the hard work for you, generating a full-length, SEO-optimized article.

Although it’s slower than some platforms when it comes to creating your content, the fact that the material is written to such a good standard still means you save time as there’s very little human editing that needs to be done.

Elsewhere, the in-built plagiarism checker ensures that all of your content is 100% unique with very few factual inaccuracies to be corrected.

Throw in some attractive pricing, and this is as good an option as any on this guide for long-form content creators.

Key Features:

Pricing:

• Priced at the lower end of the scale, Article Forge allows you to test out all of its features at no cost for a full five days.
• After that, you’ll upgrade to one of the following three affordable plans:

PLAN NAME	PLAN DESCRIPTION	PLAN PRICE
Basic	25,000 words per month	$13 p/m
Standard	250,000 words per month	$27 p/m
Unlimited	Unlimited words per month	$57 p/m

All plans included unlimited access to all of Article Forge’s features.

PROS AND CONS OF ARTICLE FORGE

How to Get Started with Article Forge?

Try Articleforge

8. PepperType

Last but not least, we come to PepperType, a “virtual content assistant” used by the likes of Facebook, Adobe, Amazon, and other major brands.

What sets this one apart from its competitors is the sheer variety of content you can create.

Although it does all the usual things like generating blog content, it can be put to work on simply creating certain parts of your blog, such as the outline, introduction, or intro, as well as being used as a way to come up with blog post ideas.

When it comes to social media, rather than simply generating a simple post, you have a range of options from quirky one-liner tweets to engagement-invoking Twitter posts, Facebook ad text, YouTube video descriptions, and more.

It doesn’t stop there either.

If you sell products on Amazon, use Quora to build your reputation as an authoritative voice, or create product reviews, you’ll be able to do all of that and more with relative ease.

Although not the cheapest AI writing software on the market, the generous word limits on each plan, combined with this extensive range of content types and accurate, relevant, plagiarism-free content, makes it a top choice for anyone tasked with writing for a variety of audiences across a variety of platforms.

Key Features:

Pricing:

• PepperType offers a limited free plan which allows you to give the platform a trial run so that you can see if it’s the one for you.
• After that, you have the following two paid plans to choose from:

PLAN NAME	PLAN DESCRIPTION	PLAN PRICE
Starter Plan	1 x user 50,000 words per user 30+ content types Advanced parameters.	$35 per user per month
Growth Plan	All the features of the Starter Plan plus: Collaboration and sharing Access control Download your content.	$199 per five users per month

PROS AND CONS OF PEPPERTYPE

How to Get Started With PepperType

Try Peppertype

Frequently Asked Questions About AI Writing Software

Is AI writing worth it?

If you’re struggling with writer’s block or simply lack the time, talent, or desire to create your own content, AI writing software tools can prove to be well worth the investment.

How do AI writing tools work?

AI writing tools use artificial intelligence technology, which has read through scores of web pages and gone through various processes in order to learn how to replicate the way human beings write. All you need to do is enter a few choice keywords and give the tool a bit of context, and it will use that artificial intelligence to automatically generate your content for you.

Can AI writing tools replace a professional writer?

Although AI writing software does a great job at creating content, it can’t fully replace a human writer. At the very least, you’ll need someone with a decent understanding of spelling, grammar, and formatting to fine-tune your auto-generated content. At most, you may need to edit your work to make it sound more natural or correct factual inaccuracies.

What is the Best AI Writing Software to Buy in 2023?

As is so often the case with most types of software, any one of the options we’ve looked at could technically be considered to be the best of the bunch.

Really, what it all comes down to is choosing the one platform that’s best for you.

If you’re eager to try out AI writing but have a limited budget, then either the free plan offered by Copy.Ai or the budget-friendly options from WriteSonic and Rytr will be right up your alley.

If you’re a marketing professional looking to simplify and streamline the way you create compelling, high-converting ad copy, look no further than ClosersCopy.

However, if your goal is to simply get your hands on an AI writing tool that offers the best quality content, maximum ease of use, and a whole range of helpful features, then you’ll probably agree with me that Jasper is hands down the best all-around software on the market today.